Every online business worth its mettle would agree that Shopify is not just an ecommerce platform for them. It is the elixir for All Things Sales be it through website, social media or offline. Businesses today big or small swear by Shopify when it comes to managing their stores. But like every Goliath Shopify has a weak spot as well-its analytics leaves a lot be desired! That’s why you need to add one magic ingredient to make your store running on Shopify truly cutting edge -powerful analytics by Livedata.Mobi.
Business today thrives on user engagement, nurtured by Customer success and Marketing teams through constant social media engagements. However, for a business to be truly ‘Intelligent’ you need to understand your entire customer life cycle i.e. how is marketing budget spent through Facebook Ads, Instagram, Pinterest and Google AdWords; Email Campaigns through Emma and Sign up forms through Google Analytics are converting to Actual Orders on Shopify. As a successful business owner, you not only need to know your profits and revenue but also CAC (cost to acquire new customers) through social media and email campaigns, churn and cost to retain customers through customer support to track overall RoI.
This in no way is an easy-breezy and that is why team Livedata.Mobi comes to your rescue! We build custom business dashboards using Klipfolio to track your entire business cycle from Leads to Conversion. We put “Intelligence” back in Business, so that you hear your business story in Real time!
Here are the top 3 reasons why your business needs custom dashboards if your store is running on Shopify
1.Traffic and Funnels:
On Average less than 2% of visitors will buy. However, considering how low conversion rates are, retargeting can be effective way to increase your conversion rate. But how do you retarget audience unless you know successful ingredient aka most successful email campaigns and ad sets?
At Livedata.Mobi we understand this business challenge well. We create custom Sales Funnel that combine traffic data from across Channels like Facebook Ads, Google Ads, Emma, Pinterest, Google Analytics with Shopify Sales and Order to show complete Lifecycle as hits convert from visitor to Paid Customer.
On average, less than 2% of total visitors will buy in your Shopify store
2. In-Depth Analytics on Shopify Store metrics
Inbuilt dashboards and reports on Shopify are basic and dull. Though Shopify offer satisfactory analytics for one level of variable filter, Shopify inbuilt dashboards fail miserably short for multi-level analytics. For Example, what percentage of Sales this year has come from Repeat customers who have spent more than $100 on your store in past? Using custom dashboards built by Livedata.Mobi with Klipfolio, data segmentation and analytics is a breeze. We can write custom queries to segment data anyway you like and build dashboards which are a visual treat. As they say picture is worth thousand words!
Compare Shopify inbuilt dashboard with Livedata.Mobi custom built dashboard.
3. Shopify APIs have limited Scalability:
Shopify store works brilliantly even with very high Order volumes running in 5M+; however, Shopify API have limited rate limits and can only fetch up to 10k records at a time. For B2C based e-commerce stores running on Shopify this could be a major bottleneck to integrate Shopify data with other BI tools for custom analytics. At Livedata.mobi we have successfully built data integrations using database layers capable of storing millions of order records so that our solution is both scalable and powerful. This ensures that as you process your next successful Order on Shopify you don’t have to worry about analytics not keeping pace. Powerful custom Analytics at your fingertips!
About us: Livedata.Mobi is a US based klipfolio certified company specializing in data analytics and custom dashboard development. Over a span of last 5 years, our team has built custom dashboards for hundreds of small and medium sized companies spanning across geographies and industries. To know more about our services check out our website www.livedata.mobi or reach us at email sales@livedata.mobi.
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